Challenge

Macron managed a complex omni-channel network made up of over 3,000 online stores and 171 physical outlets worldwide, shipping to more than 100 countries. Their global e-commerce operations were growing rapidly, but fulfillment times, complaint volumes and manual shipping workflows were becoming bottlenecks for delivering a consistent experience.

Solution

By implementing ShippyPro, Macron streamlined its shipping operations: they centralized multi-carrier management, automated e-commerce shipments, and gained full visibility and control over their end-to-end logistics flows.

Key results

Macron saved over 7,000 hours per year in manual tasks, avoided more than 1,149 operational errors, and generated €34,000 in direct savings through shipping automation. Both online and in-store fulfillment became significantly faster and more reliable, resulting in fewer customer complaints, fewer returns, and a smoother experience across all channels.

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